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Amazon remains dominant, but users search for Amazon competitor marketplaces for honest pricing policy, specific products, easier procedure for sellers, and to avoid Amazon’s monopoly. The rise of direct-to-consumer brands, social commerce (Facebook Marketplace, TikTok Shop), and subscription-based retailers also fuels this trend. Many web users search for new marketplaces for several reasons, including:

  1. Improve Prices & Discounts Policy. On the one hand, sellers want to avoid dumping and not have a competitor like Amazon itself. After all, not only do you have to pay up to 20-25% for trading on its platform, but Amazon also enters into direct competition and begins to sell the most popular goods. On the other hand, sellers are pushed to price dumping. But buyers do not get affordable prices, as Amazon fees, those 20-25% are considered in the selling price.
  1. More Specific Marketplaces by Niches. Some marketplaces already focus on specific categories, like Etsy (handmade, vintage); Newegg (electronics, PC parts); Wayfair (furniture, home décor) and now Avazo proposed category Health and Wellness. This may help buyers seek products that are not easily found on Amazon.
  1. Avoiding Amazon’s Dominance & Monopoly Concerns. Some shoppers prefer supporting smaller businesses or independent sellers rather than Amazon’s third-party marketplace. Ethical concerns over Amazon’s labor practices, environmental impact, or market dominance drive users to alternatives.
  1. International or Local Market Access. Amazon may not always be the best option for global sellers.
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